Advertising and marketing communications in the Middle East (Record no. 12686)

MARC details
000 -LEADER
fixed length control field 00813nam a2200253 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field b xx# eng u
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 49852
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9953418268
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789953418261
040 ## - CATALOGING SOURCE
Original cataloging agency LB-BrCRDP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/D224a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Darouni, Kamal G.
130 1# - MAIN ENTRY--UNIFORM TITLE
Language of a work EN
245 10 - TITLE STATEMENT
Title Advertising and marketing communications in the Middle East
Statement of responsibility, etc. Kamal G. Darouni; edited with a foreword, Boulos A. Sarru
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Louaize, Lebanon
Name of publisher, distributor, etc. Notre Dame University Press
Date of publication, distribution, etc. 2002, c2001
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 508p. :
Other physical details fig. ;
Dimensions 24cm
500 ## - GENERAL NOTE
General note Glossary, references and index at the end
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Middle East
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Middle East
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Sarru, Boulos, A., ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     مكتبة المطبعة - سن الفيل مكتبة المطبعة - سن الفيل Salle de Lecture 07/27/2016   659.1 D224a CRF009044 07/27/2016 1 07/27/2016 Books