Advertising and marketing communications in the Middle East

Darouni, Kamal G.

Advertising and marketing communications in the Middle East Kamal G. Darouni; edited with a foreword, Boulos A. Sarru - 2nd ed. - Louaize, Lebanon Notre Dame University Press 2002, c2001 - xxxi, 508p. : fig. ; 24cm

Glossary, references and index at the end

9953418268 9789953418261

49852


Advertising--Middle East
Marketing--Middle East

659.1/D224a