| 000 | 00813nam a2200253 4500 | ||
|---|---|---|---|
| 008 | b xx# eng u | ||
| 010 | _a49852 | ||
| 020 | _a9953418268 | ||
| 020 | _a9789953418261 | ||
| 040 | _aLB-BrCRDP | ||
| 082 | _a659.1/D224a | ||
| 100 | 1 | _aDarouni, Kamal G. | |
| 130 | 1 | _lEN | |
| 245 | 1 | 0 |
_aAdvertising and marketing communications in the Middle East _cKamal G. Darouni; edited with a foreword, Boulos A. Sarru |
| 250 | _a2nd ed. | ||
| 260 |
_aLouaize, Lebanon _bNotre Dame University Press _c2002, c2001 |
||
| 300 |
_axxxi, 508p. : _bfig. ; _c24cm |
||
| 500 | _aGlossary, references and index at the end | ||
| 650 |
_aAdvertising _xMiddle East |
||
| 650 |
_aMarketing _xMiddle East |
||
| 700 | 1 | 0 | _aSarru, Boulos, A., ed. |
| 942 | _cBK | ||
| 999 |
_c12686 _d12686 |
||