TY  - BOOK
AU  - Darouni,Kamal G.
AU  - Sarru,Boulos,A.,ed
TI  - Advertising and marketing communications in the Middle East
SN  - 9953418268
U1  - 659.1/D224a 
PY  - 2002///, c2001
CY  - Louaize, Lebanon
PB  - Notre Dame University Press
KW  - Advertising
KW  - Middle East
KW  - Marketing
N1  - Glossary, references and index at the end
ER  -